With the fierce competition for businesses to receive their share of the consumers looking for their product or service, business owners are looking for new ways to grab attention. According to recent studies, the best way to do that just may be online video.
More and more, companies are turning to audio visual content to get their message across. Simply reading text content on a website is no longer enough to keep a visitor on your page. Consumers are looking to be engaged as well as entertained at the same time, and that is what is making online video the wave of the future.
According to Cisco, the numbers predicted state that videos will make up an astounding 69% of all internet traffic by consumers, by the year 2017. Further numbers given show that on-demand video will have almost tripled by that time.
Currently, roughly half of companies already use online video in their marketing and only growth is expected in those numbers. Studies conducted by Nielsen, show that 64% of marketers have expectations of video dominance in future marketing strategies.
Small businesses, who feel that online video is not needed for their marketing strategy on the internet, will be making a huge mistake. A well done video that consumers find interesting could receive an unlimited number of views on YouTube, increasing sales for the business. It is no longer an exorbitant expense to have an online video produced, so it is affordable to the small business budget.
Video reaches an unlimited number of people in the shortest amount of time. YouTube alone has over 1 billion visitors monthly, second only to Facebook
Videos are shared with such ease that a company does not need to have a huge income to make it work. An entertaining video will quickly make its way around the more times that it is viewed. Viral videos are occurring more often as marketers are figuring out what gets the most response.
Far from the” thousand words that are painted by a picture,” according to the researchers at Forrester’s, one video minute is equal to approximately 1.8 million dollars. Axxon Research also found that 70% of consumers view brands more positively after seeing interesting content by means of video.
In order to make online video work as part of your marketing strategy, small businesses need to keep in mind the following points.
The online video content must be relevant to the audience that you are trying to reach and connect with. It will only be a waste of your time, as well as the consumers, if the online video content has nothing to do with what they are looking for.
Make sure to spread out your exposure using social networking. Put your online video on Facebook, MySpace, and YouTube etc. The more channels it is available on, the more its sharing potential will be. It needs to be easy to find in order to promote it.
Be creative. Use outstanding visual aids to make your online video interesting and engaging. Then sit back and watch your profits and market share rise to new heights.