The dynamics of online marketing are continuously changing towards digitization. One such method to promote your business is SEO (Search Engine Optimization). SEO can efficiently improve the online visibility of any website in the search engines. Since most businesses are using SEO these days, it becomes a little difficult for the small business owners to improve their website visibility, although good strategic SEO always works.

What is SEO?

SEO is an online marketing form that is done with the complete knowledge of web search algorithm framework such as Google search algorithm.
SEO is changing in a way that is helpful for business owners to be more successful online. SEO has become one of the most important parts of digital marketing. When hiring an SEO agency, you must be careful. Many SEO companies still offer ranks for a few fixed numbers of exact match keywords. This is completely wrong and misleads Non-SEOs. Search Engine Optimization (SEO) should be purely ROI focused. This is malpractice and it is hurting business owners as well as the SEO industry.

Why do you need a concrete online marketing strategy for your business?

Google continues to update its search algorithms and that can deeply affect the dos and don’ts for businesses to promote online. Google always wants to give their users the most efficient search results. This is why they keep updating their algorithms. With so much content available online, there is a strong possibility of your content getting lost amidst all the other searches.

1. Do your Keyword Research with due diligence

It is advisable that you must be aware of the keywords that people use to check out the products and services related to your business. You can do so via Google AdWords. This application has a verified function that suggests how often a keyword is searched, where it is searched, and all the related keywords and phrases. This tool helps a lot and should be used at the very beginning of the SEO content.
For Example, we take two keywords- “Best Gaming Chair” and “Best Gaming Chair that has 4 Legs”
“Best Gaming Chair”, is a great keyword to target. But people even search like this: “Best Gaming Chair that has 4 Legs”. For the sake of long-tail keywords, you can target “best gaming chair for big and tall” because this has a search volume of 20 in the USA. This is meaningful and targets very specific people. “Best Gaming Chair that has 4 Legs” is relevant to the product but does not have any search volume. If you target it as your keyword, it is not going to bring you any value.

2. The appropriate keywords are not always popular

When you are doing your research and come across a highly searched phrase or a keyword, then you must understand that it is not necessarily the best keyword to include in your content. This is due to the fact that all the competitors are using these keywords too while developing their content. As there are a number of people searching for these keywords, every type of business related to this is going to score a rank in the web search. Small business owners who are working on a growing website must focus on niche keywords and target a specific audience in a specific region of potential customers.

3. Choose the right density for your keyword

Google search algorithms play a vital role in the development of your SEO content. While drafting the content for your website, it is not mandatory that every other word in the content is a keyword or a key phrase. The presence of keyword is not going to make any difference unless they go with the content. Google algorithms work to check the relevance of your content with the keyword by judging the keyword density. The density may be between 1-3%, but for a better presentation, you do not need to worry about it. People often over-optimize their content when it comes to keyword density. Do not force yourself to include a keyword in any sentence. Just write your natural copy.

4. Keep attractive meta descriptions

Your meta descriptions may not be a part of the ranking charade but they can surely tempt people to click your link on the SERPs (Search Engine Result Page). Web pages meta-description is designed to explain to your audience what your page is all about. Always try to include your key terms in the meta description and a call to action which can attract the searchers to click.

5. Write an engaging meta title

Meta title is the first thing the searchers will see on the SERP’s. It is very important to write an engaging meta title for each page and as well as a meta title that will attract or increase the searchers’ interest to visit a search result.

6. Optimize the URL of your site

URL is nothing but just a uniform resource locator of a webpage. Now you might think how can URL affect your SEO? Adding targeted keywords within the URL can help for better SERPs and for searchers to understand the page properly. Again, do not over-optimize your webpages URL; make it meaningful.

7. Distribute your blog and reach out to the audience

You regularly publish new content, but no one read them. What’s the use of these content if you lack an audience. That is why you must keep reaching out to the audience. You can distribute your content through social media since it is a proven platform. Instagram, Facebook, Twitter etc. are great platforms where you can advertise your content.
You can try one good link building strategy where you can send emails to the editors and content managers to make them aware of your topics and products. This can be executed by sending personalized emails to these people so that they feel valued. Remember, sending out bulk email is just going to send the wrong signal. If they like your content, there is a chance they can link your article in their next publication. It is also possible that they might share your article on their social media rather than linking it to their websites.

8. Ask for reviews

How does someone know that your product or service is worthy of his or her money and energy? Online review is a proven method that is now used by several e-commerce websites such as Amazon and local businesses products or services on Google Maps & Bing Places. People also value Yelp reviews when choosing a local business for services or products. Emphasize on the importance of getting reviews from your real clients to show off the value of your business. In the case of Google local results, reviews are one of the most important ranking factors.

SEO helps you run a successful business

To run a business efficiently you must be way ahead of your competitors. You can use SEO to help the customers find your stores, services, products, and information easily. A well-maintained strategic SEO can help you gain success for the long run.