There’s a new sheriff in town and his name is Google+ Hangouts on Air; this dynamic and innovative service provided by Google is changing the game of social media marketing. It offers a new vehicle for boosting content and search traffic, as well as providing a beneficial new way to engage your customers by providing an enhanced method to connect with your customers directly, as well as expose your business to communities worldwide.
Google+ Hangouts On Air affords you the ability to reach your market and consumer base by broadcasting live on the air through your Google+ Page, while simultaneously recording your content and uploading it directly onto your YouTube page. The latter will permit you to both share and replay the recorded video at any time. Additionally, you can even include the video on to your website and stream your broadcast live with an embed code.The truly wonderful thing about Google+ Hangouts on Air is the fact that it is extremely simple to use with a practical interface that permits you to get started within minutes.
Assuming that you have already set-up your Google+ page and attached your YouTube Channel to your Google+ page, you’re all set to move on to the next step. When you’re ready to broadcast live, you simply create an event on Google+. You will have the opportunity to schedule an event in advance, in order to give your public a chance to tune-in live as well as the option to share the link to your broadcast or send out invitations to guests. In addition, you can set your broadcast to “public” and it will be viewable by anyone around the globe. This yields an unlimited opportunity to engage your customers on an improved and sophisticated level.
In a recent Forbes article, writer Stuart Long stated “Good customer service is the better half of a real successful business.” Google+ Hangouts On Air boasts a fantastic feature called Q & A in which your customer base receives a chance to ask questions prior to your broadcast, that in-turn enables you to answer every question or concern. Not only does this allow you to engage your customers, it means that you can do so on an exceptionally personal level. Even better than that is the chance to service your customers on a much greater platform, which also offers you an opportunity to not only engage your customers, but also your target market. Anyone with access to Google, from anywhere around the globe that has an interest in your business niche, will undoubtedly have the ability to tune-in to your live or recorded broadcast and learn about your products and services, that’s customer service on a massive scale.
With your business now broadcasting live, you’re in a position to cast a wider net into your target market and these live streams will generate an increase in interest which will result in a boost in content and in search traffic. With the world as your oyster, Google+ Hangouts On Air accomplishes more than just help you to better engage your customers, it will allow your happy customers to share your broadcast on social media platforms like Facebook, Twitter, Tumblr, Google+ and many more. From customer service, to training and tutorials or product and service demonstrations, Google+ Hangouts On Air provides endless opportunities to engage your customers.