How Much Does it Cost to Build a Website?
How much does it cost to market a website?
Most small-to-midsized businesses spend $2,500 to $12,000 per month on marketing their website, though some companies invest more than $20,000 per month.
This price range includes several digital marketing services, from SEO to PPC. Companies can decrease their marketing costs, however, by limiting their number of digital marketing strategies. If a company decides to focus on SEO, versus SEO and PPC, for example, they will have lower costs.
For businesses that want to improve their sales and revenue numbers, digital marketing is a proven strategy. It depends, however, on your website. Tactics like SEO and PPC, for example, direct users to your site, which is why it’s vital to design, launch, and maintain a user-friendly website.
Learn more about the individual costs of marketing a website:
SEO ($1500 – $5,000 / MONTH)
Companies that invest in SEO services for their website can expect to spend $1500 to $5000 per month.
What is SEO?
SEO refers to an umbrella of strategies that improve your website’s visibility in search results.
If you search, “stainless steel cooking pot,” for example, you receive a list of relevant search results. As you can see in the case below, the results focus on product listings for stainless steel cooking pots. If your company sold this item, you’d want to appear in that list to reach shoppers.
With SEO, your digital marketing agency helps your company’s website earn a spot in relevant, high-value search results. They work towards this goal with a few strategies.
Why does SEO matter?
As 80 percent of shoppers start their product research online, SEO matters. From a consumer perspective, a company that doesn’t appear in search results doesn’t exist. That massively decreases your chances of turning that shopper into a customer.
Another reason why SEO matters? Around 75 percent of users remain on the first page of search results. If your website doesn’t appear on that initial page, you reach a much smaller audience, which impacts your bottom line.
That’s why SEO is essential for offline and online businesses. It helps users find your company.
How much does SEO cost?
Companies can invest a substantial amount into SEO — and receive impressive results. In most cases, however, businesses spend $1500 to $5000 per month on SEO either in-house or when partnering with an SEO agency. Some companies will exceed this average, especially if they’re competing in a competitive industry or looking to launch an aggressive strategy.
PPC ($9,000 – $10,000 / MONTH)
A company can invest $9000 to $10,000 per month on a PPC campaign.
What is PPC?
PPC refers to an advertising strategy that operates on a pay-per-click pricing model. Unlike traditional ads, which see your company pay upfront, your business pays only for the clicks your ad earns. This pricing model makes PPC one of the most cost-effective ad strategies for businesses today.
A PPC ad can appear in several locations, including search results. With a PPC ad, your company earns a valuable spot at the top of search results. That’s why PPC is a go-to tactic for businesses building their SEO strategy.
Like SEO, PPC directs users to a relevant page on your website.
Why does PPC matter?
Businesses earn $2 for every $1 they invest in PPC, which is why it’s a trusted digital advertising strategy. Even better, people who click on ads are 50 percent more likely than an organic visitor to purchase a product.
Why?
With PPC, you’re targeting users that are ready to buy, versus research a product. If you want consumers to complete their purchase, however, you need to provide them with an intuitive and easy-to-use website. That’s why it’s important to keep up with routine website maintenance costs.
How much does PPC cost?
If you invest in PPC, your company can spend $9000 to $10,000 per month.
This total includes your ad spend, as well as ad management. While your ad spend goes directly to the advertising platform, like Google, your ad management goes to the digital marketing agency overseeing your campaigns.
Professional copywriting ($50 – $500 / PAGE)
With professional copywriting for your website, your business may spend $50 to $500 per page.
What is professional copywriting?
Professional copywriting focuses on creating on-brand content for your website. It can also include content optimized for SEO, which is why many businesses will partner with a full-service digital marketing agency — you can access all the services you need in one place.
Why does professional copywriting matter?
While visuals are an immense help to shoppers, so is content. Consumers read almost 12 pieces of content before purchasing an item, which is why well-written content, from sales copy to blog posts, is in-demand.
Plus, if your company’s investing in SEO and PPC, you want to direct users to helpful website content. If you send shoppers to poorly written pages — or pages with almost zero content — it can push users away from your company.
How much does professional copywriting cost?
Rates for professional copywriting vary, with companies spending $50 to $500 per page.
How much your business spends on a page depends on a few factors, including:
- Page topic
- Page word count
- Page deadline
If your company occupies a technical, complex industry, you can expect to pay more for professional copywriting due to the expertise required. In comparison, a nontechnical business can often spend less and still receive high-quality content for their site.
Content marketing ($2,000 – $10,000 / MONTH)
When it comes to content marketing, businesses spend $2000 to $10,000 per month.
What is content marketing?
With content marketing, your company focuses on creating relevant content for your target audience. This content, which can concentrate on top-of-the-funnel and bottom-of-the-funnel shoppers, answers user questions, builds user trust, and guides users to purchase.
For example, your business may publish regular blog posts, online guides, or infographics. All this content requires a home, however — your website. With the continuous addition of new content, your company needs to ensure your site remains up-to-date and functional.
Why does content marketing matter?
For companies worldwide, content marketing is an essential digital marketing strategy.
Compared to traditional marketing, it generates three times more leads. Even better, it almost doubles website conversion rates, which can mean more purchases, email sign-ups, or calls, actions that can all improve your company’s performance.
How much does content marketing cost?
Companies can invest a significant amount in content marketing — and earn a substantial return. In most cases, however, businesses spend $2000 to $10,000 per month. This total includes the cost of partnering with a digital marketing agency for this service.
Social media marketing and advertising ($4,000 – $7,000 / MONTH)
With social media marketing and advertising, businesses can spend $4000 to $7000 per month.
What is social media marketing and advertising?
Social media marketing focuses on improving your company’s brand awareness via social media platforms like Facebook, Instagram, and LinkedIn. In some cases, social media can also drive website visits and purchases.
While brand awareness doesn’t provide immediate value, it can lead to long-term gains. A user that follows your business on social media, for example, may become more loyal due to your active presence. They may even refer friends and family to your business.
That’s why more than 50 percent of users that follow a brand on social media are loyal to it.
Why does social media marketing and advertising matter?
For consumers today, social media is a go-to hub for product recommendations, as well as customer service. Studies show that 74 percent of people use social media when making a purchase decision, with 80 percent receiving advice about a purchase through a social media platform.
With social media marketing, your business can place your company front-and-center. Plus, you can take an active role in user discussions about your products and services. You can even respond to user reviews, comments, and questions to maximize your impact.
How much does social media marketing and advertising cost?
Companies can spend $4000 to $7000 per month on social media marketing and social media ads. This cost depends on several factors, including the number of social media platforms you target and the number of ads you run.
Email marketing ($9 – $1,000 / MONTH)
A business can spend as as little as $9 to as much as $1000 per month on email marketing.
What is email marketing?
Email marketing focuses on generating and nurturing valuable leads. In most cases, your emails direct a user to take action, whether by viewing your website, contacting your company, or visiting your store. Like content marketing, email marketing requires your team to develop relevant content for readers.
Why does email marketing matter?
With an average return on investment (ROI) of $44 for every $1 invested, email marketing is one of the most cost-effective digital marketing strategies. It also generates 50 percent more leads than other lead generation tactics.
How much does email marketing cost?
Companies can spend various amounts on email marketing. The total monthly cost of email marketing, which ranges from $9 to $1000, includes several features. A few examples include copywriting, analytics, and sending.
Award Winning Websites