Getting to Page 1: How Video Can Affect Your SEO

Video Can Affect Your SEO

If you want on the first page of the search engine results, you’ve got to unharness the power of video. This often forgotten and underutilized SEO strategy will give you the definitive edge over your competition and put you on top. If you’re looking for a way to boost your sales and increase your search engine rankings, you don’t have to look any further than video.

Sharing Made Simple

When a customer watches a video, it only takes the click of a button to share it on their social networks with hundreds of their friends. Their friends will then share it with some of their friends and so on. As the number of links to your website increases, so does the visibility for your brand.

Through that single video, people who you might not have reached out to otherwise will find your company and your sales will increase. When Google sees all of those links, they see your website as being highly relevant, which gives it a definite boost in the search engine rankings. 

All of Those Clicks Count

People are in a hurry and they don’t always take the time to read the text on a website. In fact, more often than not they merely scan it.  However, if the website contains a video, they are more likely to click the little button and watch it than they are to spend the time reading an article.

Reading an article could take up eight to ten minutes of their valuable time, but watching a video that contains the same information, would only take two.  Having the video available to them, enables you to provide more content in less space and increases your click-through rate.

Drop Kick Your Bounce Rate

When a user is watching a video on your website they aren’t merely skimming text. They have engaged themselves in watching a compelling video, which will keep them on your website longer. This reduces your bounce rate and makes you look more relevant to both Google and potential advertisers.

Leave Your Competition in the Dust

Despite the fact that video is very popular with consumers and all of the benefits that it has to boosting a company’s website traffic, sales, and SEO, very few companies have jumped on the bandwagon. By taking advantage of the video sector and providing this great service to your visitors, you could wipe out your competition.

Not only will you blow your competition away, but you will also gain inbound links from shares, more exposure, and a lower bounce rate, all of which the search engines love. Embrace the idea of using video on your company website to increase your visibility and soar to the top of the search engine rankings.