The days of putting up a website and believing customers will come are long gone. These days you need online videos to enhance the customer experience if you want to boost your website performance. If you don’t leave them wanting more, your competition will.
Having an online video will enhance the trust factor for your brand. The use of video on your website allows your customers to see the real person behind the company, and lets them feel a connection to your brand as you speak to them directly. This connection gives you an opportunity to build trust as you provide them with the information they need.
You only have a few seconds to grab a customer’s attention and make a lasting impression when they enter your website. Capturing their attention immediately through the use of compelling and engaging online videos gives you that opportunity and boosts your website’s performance.
People have small attention spans and are always in a hurry. When surfing the web, people skim more than they actually read. Providing a video on your site makes it easier for them to gain the most information in the least amount of time. It also gives you the opportunity to speak to their learning style.
Visual and auditory learners are more likely to watch a video than to read or skim through text. The facial expressions and movement of the video grabs their attention, and the vocalization of ideas speaks to them in a way that text can’t.
People retain most of what they watch and hear, but very little of what they read. Passively watching videos allows them to watch, see, and hear the information, so it sticks with them longer. The retention of the information will boost your website performance and your sales.
Video enables you to provide the most amount of content to your customers in the least amount of space. Using online videos allows you to convey your message to your customers in a more streamlined fashion to reduce the amount of text and enhance the customer experience.
Websites with videos rank higher in the search engine results. Video keeps customers on your webpage longer because they are no longer skimming. They engage themselves in viewing your compelling content. If they like the video, they are more likely to share it on their social networks, bringing more traffic to your website. All of these things make your site more relevant and valuable to Google, increasing the likelihood that it will appear on the first page of the search results.