If you own a business, you probably know that having a website is an important marketing strategy. So, you create and publish a website, and wait. Nothing happens. The website isn’t bringing in customers. In fact, no one is even looking at it. You ask yourself, “How can I increase my traffic? What am I doing wrong?”
Like any other marketing tool, the results depend on using your website properly. There are several key things that must be done if you want to drive traffic to your website. These SEO marketing techniques not only increase traffic, but increase your customer base by encouraging people to take action.
You know what your business is about, but do you know what words your customers are searching for to find you? If you don’t know the right words to use in your online web copy, customers will be led to other websites. Search engines like Google determine what results to show based on how relevant the website is to the words a user puts into the search box. If your site isn’t using these words, or not using them properly, search engines are going to pass it up.
Finding the right keywords isn’t easy. You have to know where to start. You have to understand the language of keywords, which include phrases like long-tail, exact match, negative keywords and more. Getting this right is one of the most important parts of driving traffic. It’s also one of the most confusing, which is why most business owners hire an expert to do it for them.
Once you know which keywords will drive traffic to your website, you need to know how to make those keywords work for you. Using keywords in meta descriptions, articles, blog content, titles and the website name is a powerful combination, but those alone won’t bring you traffic. A successful online marketing plan is more complex than that.
Once someone has found your website, you want them to take action. You want them to advertise for you through sharing your content with others, and interacting on your page. On page interactions can include customers posting comments on your blog, rating your services, liking your content and more. The more people interact with your content, the more relevant your pages are to search engines.
Professionals in online marketing create a road map to success with their specialized knowledge. Along with understanding the words to use, professionals understand what content is powerful enough to make customers take action. They also understand all the techniques for the proper use of social media, how often the content on your business website should be updated, and which types of content will work best for your specific business.
When all of these pieces are working together, your website becomes a powerful tool that works twenty-four hours a day, seven days a week. An online marketing expert will ensure that every detail is seen to. Even better, your investment pays for itself several times over as your website works for you instead of being a placeholder in some empty wasteland of Internet space.