Video production is one of the most important parts of modern digital marketing. A content marketing campaign cannot be fully successful unless there is some video marketing involved with it. A video is more meaningful than any other medium when you need to send a message, inform your audience and use an attractive “Call to Action” within a short time period. Whether it is a video commercial or a corporate video, a quality video production can be the difference between successful customer conversion and failed engagement.
Video has become a very familiar concept to everybody nowadays. Even little kids can create videos using just smart phones. Small duration loop videos have become very popular on social media. But, when it comes to professional videos, there are a lot of factors in play. You should brainstorm, spend necessary time and money, and check out all the important aspects of video production.
It doesn’t matter whether you are a client, or you provide video production service, you must know the basics about video production. For a complete video production, there are three stages:
Pre-production Stage: This is the most important stage of a professional video production. In this stage, a story is set-up to be presented for a specific set of target audiences. The target audience is set during market research. Brainstorming is done when writing the scripts and planning for the shots. Video production is a way to bring a story to life. With proper planning & creative storytelling, a video can deliver the right message to the intended audience. Therefore, to make a commercial video you must research thoroughly and plan every step of the way.
Production Stage: This is the stage where necessary actions are taken according to the planning of the first stage. This stage involves the video shooting according to the script. A single scene is often shot multiple times from multiple angles to ensure the best presentation of the scenario.
Post Production Stage: This is very important and the final step of video production. In this stage, the raw video file is edited according to the requirements. There can be several types of editing & adjustments like assessment of shot quality form multiple shot scenes, sequencing & joining separate shots, adding animations, adding & editing audio etc.
For a quality video production, there are several factors you must consider. Plan about the following important aspects of video production to show your creativity & turn your video marketing campaign into a lead generation tool.
Market Research: Start market research if you are into video production for the promotion of a company or a brand. Because this is the most important factor before you proceed for video production. You need to understand the type of video you are going to make. To make this decision, the video production company must understand their clients’ needs. Who are the target audience? What kind of brand is it? Etc.
For example, if the target audience are teenagers, the video should be produced in such way so that it attracts the teenagers. This same video won’t be similarly effective in case of middle-aged people. The corporate world has become very competitive. So, the market research is very important to stay ahead in this competition.
Script Writing: Script is the heart of a video. As mentioned before, a single story is brought to life through a video. The script depends on the purpose of the video. To make things clear, let’s discuss with an example. Let’s consider there is a company named Green Life that wants to produce commercial video to make people aware about the importance of balance in nature. The script for this video will be made accordingly. But, if the authority of Green Life wants to promote the brand, the script will be completely different. This time the focus will be on how Green Life is making people aware about environment & nature. Every script should finish with an attractive Call to Action.
Good Shooting Spot: A perfect location for video shooting is very important. A shooting spot should match the story so that it delivers the correct message and persuade the target audience into engagement.
Perfect Film Making Equipment: While you are going to shoot the video, you should be equipped with all necessary tools & accessories. To record audio and video, you should use better accessories for better output. A video becomes perfect with the perfect combination of both audio and video. So, clean video shooting and good quality audio recording are very important for the perfect video production.
Flawless Editing: Video editing is the final and most important step of video production. All kinds of adjustments are made during the video editing phase. The video frame depends on the purpose of the video production. Color correction and exposure ratio matching is done during the video editing. If the requirement is to produce 3D video, the editing will be completely different than the usual.
Video production services:
When a client opts for video production services, the service provider should show necessary skills. The client won’t be able to draw the exact diagram for the perfect video for the promotion of his brand or company. A better video production company will coordinate with the client, learn about his feelings, imagination and expectation, prepare a plan and ultimately deliver the video that reflects the client’s brand, ambition & message.
The aspects of video production services, discussed above, are the parameters to determine the quality of a video for integration with content marketing strategy. A video, produced with proper brainstorming & careful consideration of these aspects, can bring success to a company in all digital platforms.