Are you thinking about the promotion of your company? Or a brand? There are a number of ways to promote a company, its products, and its services. The competition in every industry is becoming tougher everyday. A well-presented corporate video can come to your aid by providing more transparent brand awareness and better engagement.

You need to choose your marketing strategy very carefully to become successful in this competitive market. A smart and intelligent marketing strategy must include corporate video production in the content marketing plan. Whether your business is large or small, you can’t ignore the effectiveness of corporate video promotion.

Everybody wants their companies on top of the chart. Adding corporate video production to your content marketing is a proven way to get better engagement & convert leads into potential customers. Still not there yet. Let’s shed some light on this matter.

Types of Video Marketing and Promotion

Usually video promotion consists of two types of video production: Video Commercials or Infomercials and Corporate Video. Video commercials or infomercials are videos that familiarize the audience with a specific product or service, its effectiveness, and how it can make their life easier. On the other hand, corporate video focuses on the brand rather than just telling about a product or service.

Since the beginning of television era, video marketing or commercials have been a major part of marketing for any company. It has been quite effective and still has a large impact on marketing and consumption. But, corporate video is a more evolved medium for promoting a brand or company with better storytelling and more emotional touch. While video commercials have failed to make a major impact on Internet marketing, corporate video promotions can be suitable for all digital platforms.

Difference Between Regular Commercial Video and Corporate Video Production:

In case of regular video marketing, the video production company will try to promote a certain product or service with a video telling the specifications and advantages. It will consider some key factors while creating the video such as: the effectiveness of the advertising platform or channel, how many people it can reach, etc. While working for your company, they will also find scopes to promote themselves.

But a corporate video production company has a completely different approach. Their first priority is you. There is no room for compartmentalization; it means this kind of a company only focus on your brand promotion. While others may think about how many people they can reach, corporate video production companies focus on the number of potential clients. It makes a huge difference. Because it does not matter how many people are watching the video unless the visitor is a potential customer. This is how corporate video production makes your marketing more effective.

Why you should start corporate video production now?

When you have started a company, you have invested a lot. Whether it is from your own property or via the bank loan, the basic infrastructure of your company consumes a major portion of your investment. So, when you start promoting your business, if you do not spend carefully, you might end up wasting a lot of money without any feedback. You need to boost the promotion in an effective way. In that case, corporate video production is the best way to deal this issue. There are many reasons why you should start your brand promotion through corporate video production.

1. Creative Brand Awareness: Corporate video production will make you able to touch the heart of the potential client. A perfect corporate video advertisement will have more impact on the potential client than that of other visual advertisement. Corporate video tells the story of the company, its employees and their journey. Thus it can connect with the audience in a deeper sense.
2. Better Representation: Corporate video advertisement makes your brand alive to the potential client. This process injects the theme of the video into the mind of the potential client.
3. Search Engine Optimization Friendly: The most popular way to measure the effectiveness of the marketing of a company is to analyze the search engine optimization. Perhaps you already know that search engine optimization is more effective and easier through video production, instead of other visual advertisements.
4. Fast, Effective & Entertaining: A corporate video advertisement is not only a tool to promote your brand faster, but it also gives the audience entertainment. So it is important that you choose the best corporate video production for your company.
5. Cost Effective: What is the most important factor to the efficiency measure? Definitely the answer is, cost optimization with parallel maximization of the output. In that case you must choose corporate videos instead of regular video advertisements. Because corporate videos will cost you much less than the usual videos for promoting your brand or company.
6. Creative Storytelling: You can be super creative when you are using corporate videos for the marketing of your company. Because you can feed your own stories to the corporate video production team and make the videos from your own ideas. It’s easy and comfortable and parallel effective. Because if you make the storyline for the video production it will be much better because you are the creator of your company and you know the details better than anyone else.
7. Engaging Call to Action: At the end of a corporate video, you can end the statement with a call to action. If your message is executed well, users will be more likely to visit your website and learn more about your products and services. This way you can get a lot of conversion.
8. Customer Feedback: Corporate video can be a better way to present what customers are saying about your company. This will make your brand more transparent and trustworthy.