8 Smart Holiday Marketing Tactics to Begin in Autumn

This coming holiday season is shaping up to have the most spending in history.

We are here to help you make sure your organization is fully prepared to provide the best customer experiences possible.

Here are 8 action items that will help you sleigh the holidays this year.

#1 Black Friday Campaign

American shoppers are trained to react to Black Friday offers. Now is the time to design and schedule your Black Friday multimedia messages for social media, email, YouTube and your website.

#2 Small Business Saturday

Supporting small business is in the DNA of shoppers. With more than 50 percent of Americans reporting that they shop small on the holiday, you want to make sure your small business doesn’t miss out!

Your email and social media channels are ideal for participating in Small Business Saturday by not only promoting your company but supporting your fellow small business owners too.

#3 Cyber Monday

Cyber Monday 2021 is one of the biggest deal holidays of the year, and it’s coming up fast. The online-focused sibling to Black Friday, Cyber Monday brings equally great discounts and sales. If your business sells gift cards or anything online, Cybe Monday is a smart campaign to tag along on.

#4 Giving Tuesday

#GivingTuesday is the Tuesday after Thanksgiving in the United States. This is a great opportunity to schedule social media and email communications to support your organization’s favorite causes. Perhaps you donate a percentage of sales that day to a strategically aligned charity. Our team is happy to brainstorm campaign ideas for you.

#5 Holiday Video Messages

Step up your Christmas card game by recording a holiday video message and emailing it to your audience and sharing on social media. Or, if you know your customers tend to have specific needs during the holiday season, record a series of video messages to help make the hectic season a little easier.

#6 Website Pop-Ups

Do you plan on running holiday specials? If so, deploying a pop-up on your website to alert your visitors about the offer is a smart, temporary way to drive more engagement with your seasonal specials.

#7 Website Seasonal Sliders

Does your website home page have different sliders that scroll every few seconds? The holidays are a great time to replace one or more sliders with timely, seasonally designed offers and messages.

#8 Year End Planning for 2022

With 2021 mostly in the rear view, this is the time to schedule a marketing planning session for 2022. Our team can help you plan out the allocation of your marketing budget and create a marketing calendar will help you stay ahead of key initiatives.

You are invited to contact M&M Multimedia about designing and implementing your holiday season marketing assets.