The volume of websites is overwhelming. Finding a niche to draw traffic to your site can be daunting. An expert website designer can guide your business through the potential pitfalls that an inexperienced online marketer can fall victim to in this day of fast information through the web.
A small or medium sized business must navigate through many option for building their business website. How does one decide which keywords will bring the most traffic to their landing page? Should the business have a mobile optioned website or a smartphone/tablet app, or both? Which social media platform will reach their target audience best? What is the best way to create a quality, marketable ppc landing page? How does a new, online business figure all of this out?
Pay-per-click, or PPC landing pages means that you pay every time someone clicks your ad to go to your landing page at which point your goal is to convert the curious ad clicker into a paying customer. Your goal is to create a landing page that is compelling, attractive and informative about how your product or service will provide your potential customer with a solution to a problem or need they have.
The challenge is finding the right keywords to draw them to your ad and site. An expert website designer understands how keywords work and will be able to advise you on whether you should use a long-tail keyword or an exact match. Long tail keywords consist of terms that online searchers actually use. Exact match is more restrictive, meaning that searchers must key in the exact term relating to your site. Which is best? Let your designer help you decide.
Another challenge of setting up an owned business website is deciding how you want to spread the word about your business and how you want to interface with potential and actual customers. Social media platforms are highly effective for spreading the word about your business through sharing and likes, comments and interaction between your potential customers and your staff through the platform. Which one meets your demographics better? Facebook is far-reaching, but is it the right one for you?
Let’s say your business is a supplier of para-cords, which are used to make cool survival gear. Which platform is best for you: Facebook, Pinterest, or Twitter? Perhaps a combination? Pinterest is well known for crafts and supplies a ready target audience. Facebook has individuals who share their crafts and projects and often share where they got their ideas. In this case it seems that FB and Pinterest are the best options. An expert can help you weigh your options.
Apps and mobile optimized websites are also of importance as target audiences become more fragmented in the way they look for information, products and services. People on the go tend to use their phones and tablets for their web searches. Your website designer can advise you how to translate your regular online presence to on the go, mobile sites.
Apps are great for allowing customers to do something on the go. Does your business offer coupons and deals? Your designer can create an app that allows users to get those deals. Or how about helping your customers find your brick and mortar location in town? Your designer can help you create an app for that.
Resist the temptation to build your website yourself. Allow an experience website designer to create and help you maintain an effect marketing magnet to draw customers to your business. They are the experts, after all.