There is an old saying: “A Picture Is Worth A Thousand Words”, well when it comes to marketing your business online, a moving picture is worth far more then that. In fact, if you are not using video on your website to promote your business, you are missing out.
Websites for your business were simple back in the day, but as technology (and bandwidth) improves, people expect more from the websites they visit.
There is a reason the majority of marketing professionals will tell you that video is the type of content with the best ROI. Marketers that use video grow revenue 49% faster than marketers who do not use video. Some studies have shown that 64% of consumers make a purchase after watching branded videos on social media, and it has been shown that videos generate 1200% more “shares” then text and images combined.
In fact, 92% of people who view videos on their mobile devices share those videos with others, and 85% of the US internet audience watches videos online. In fact, 1/3 of time spent online is spent watching videos. 45% of people watch more than an hour of video on Youtube or Facebook per week, and more than 500 million hours of video are watched on Youtube each day!
Video drives a 157% increase in organic traffic from SERPs, and videos on a landing page can increase that landing pages conversions by 80%.
When you embed a Youtube video you posted on your own website, that embed code is a link back to Youtube (a Google property) and Google likes that. In addition, you should have a link in the video description on Youtube that links to your content. Google sees that as a high-quality backlink. Google also indexes pages faster if they are being linked to from a Google property. So creating a video that you put on Youtube and then embed on your own site gives you a plethora of advantages.
Speaking of backlinks, Blog posts that contain video attract 3 times as many backlinks as blog posts without video. So video really is a great way to increase your page rank, and your site views.
The cost of video ranges depending on what exactly you want to do. Some video is relatively inexpensive, some are very expensive. However, the one thing to note is that video costs are significantly cheaper now then they used to be. 20 years ago, spending hundreds of thousands of dollars on just a few minute long corporate video was commonplace. These days, however, you can the better quality results with a higher ROI for a fraction of the cost.
M&M Multimedia is a full-service studio in Southwest Florida that can handle all aspects of your internet marketing. From planning to execution and implementation. We have the facilities and experience to create a great website with professional video and get it seen by your customers. Call us today for a consultation.