The landscape of product copy for websites is changing. Consumers are becoming more and more visual, and to get those targeted conversions that all businesses need, the methods for snatching those customers is changing as well. The business website has only approximately eight seconds to capture and hold the visitor’s attention. If this is not accomplished then for all intents and purposes, that potential customer is gone forever.
One of the trends that has been shown to be very successful in capturing and holding onto those eyeballs has been explainer videos. With explainer videos, a combined video and audio element is presented to the website visitor. The business can have these videos customized to pitch any product or service they are providing to prospective customers. It can even be a video just to elicit the targeted response that is desired by the website owner; say for instance even just filling out a subscription for a newsletter the web business is providing.
Studies also show that consumers that are initially drawn in by explainer videos tend to be more likely to purchase or convert. So we are not just talking about click-through here, we are speaking of actual targeted conversions. This is what every business wants and more importantly needs to sustain survival on the Internet. Google has even started giving more priority to keyword optimized and relevant explainer videos. Often times nowadays, you can perform a search query on Google and one of the first results is actually a video that is related to the search query, not a straight website result that has shown up due to good “written” product copy.
One of the best benefits of going through an explainer video production company is customization. This videos can be fine tuned to the bushiness liking and the actual script can be either written by the production company or more often written by the web business owner to convey the exact message desired. This message is enthrallingly conveyed with the background of sophisticated or, more often than not, basic but engaging video animation. The great thing is just the shear variety of and creativity than can be thrown into video animation.
Whereas with written web copy you are confined merely to a two-dimensional black and white representation of that is trying to be conveyed, within the realm of video animation there are literally endless possibilities and directions a business can go. It is important to find a producer than is receptive to what you are trying to accomplish and the goals you are trying to achieve as a business owner. It doesn’t do as much good if your explainer video is visually stunning but lacks the captivating voiceover and audio copy to truly draw the potential customer in.
Remember, you only have 8 seconds to draw in and gain the attention of that prospective web customer – it should count. Consumers are no longer responding to the same old monotonous written web copy in the ways they once were. The times are changing. Businesses that are not able to adapt to, and take advantage of this change will be left scratching their proverbial heads wondering what happened.