By this point, I am going to assume that everyone understands the need for having a business website. CNN reports that the average American spends over 10 hours a day in front of a screen (desktop, laptop, tablet or smartphone). Most of those people use the web to research buying decisions, shopping, and customer service, as well as finding the stores to shop at.
Back in the early days of the internet, it was enough to make a website and walk away. But these days, consumer expect so much more. If your competitors have a new, slicker website packed with more features, chances are they are stealing your business. And if they don’t, you can have a slicker, new website packed with more features that will turn their customers into yours.
Faster networks have made it easier to have better content on your website. Videos, high-resolution images, polls, and interactive content can all make a more pleasing user experience, be more informative, and keep customers on your page longer (and away from your competitors’ page). Much of this was ill-advised just a few short years ago because it caused your page to load slow, and slow load times can cause people to leave and ruin your page rank.
So I just mentioned load times. It has been shown time and again that people are impatient when it comes to web pages. The slower a page is to load, the more likely the person is to hit that back button and go to another page. Load times have become such a big deal, that Google actually uses them as part of their page ranking system. If you want to be on the first page of Google search results, you need to have fast load times.
New websites are built to run faster and smoother then they were just a few years ago. Even new server technology has been developed to shorten load times. If your Southwest Florida business website is old, it is too slow for today’s internet user.
If we are going to talk about Google and their algorithms, then we need to talk about freshness. Simply put, Google Does not like old content. They want to supply their users with fresh, relevant content, and that means the newer the better. If you had 2 pages that ranked equally well in all other categories, but one was posted last week, and the other was posted last year, Google will put the most recently posted page up higher in its search results. Having a new website helps, and having a new website that you regularly update helps even more.
Speaking of regular updates, Websites have come a long way. These days, most websites are built on a Content Management System (CMS) like WordPress. These systems are designed to allow you, the website owner, to easily go in and add articles, events, and special offers. This will allow you to have regular updates on your website that will keep it looking fresh and relevant to search engines.
If you want to get the most out of your Southwest Florida business website, you need to keep it fresh and update it regularly. M & M Multimedia can help you do just that, From designing, building and hosting your website, to creating the content for it, we have you covered.